Software company · Since 2003
Truebooks builds and runs SaaS platforms for finance, logistics, education and marketing — and custom systems for companies that have outgrown spreadsheets. Founded in Dubai, trusted across the UAE and GCC.
Industries we serve
Building business software since
Projects delivered
Platforms in the portfolio
GCC & India markets served
Trusted across the GCC
since 2005
since 2006
since 2010
since 2011
since 2013
Arabsat Transport
since 2014
Damfo Shipping
since 2016
MSF Shipping
since 2022
PTN Logistics
since 2023
since 2023
Insight
since 2025
since 2026
Grande
since 2026
Our platforms
Each product has its own home and its own team — all built on the same engineering standards, security and support.
Truebooks ERPFlagship
Cloud ERP · SaaS
One ERP for finance, logistics, inventory, ecommerce and HR — with an AI Sidekick on every transaction.
Middle East Accounting
Accounting firm directory
A bilingual portal connecting GCC businesses with certified accounting firms.
Flagship SaaS
Finance, logistics, inventory, ecommerce and people on one multi-tenant core, with an AI Sidekick that flags problems while they're still cheap. Five editions, shaped to 15 industries.
AI in every platform
The same AI layer runs across Truebooks platforms: it reads live data, flags problems early and offers to do the work. Try a question.
Why did margins drop last month?
Freight ran 18% over on the Jebel Ali lane, plus a one-off customs penalty — 3.2 points of margin. Want the lane-by-lane breakdown?
Industries
Two decades inside courier hubs, classrooms, job sites and finance teams shaped every platform we ship.
Courier, cargo, freight forwarding and land transport — booked, moved, tracked and billed in one flow.
Truebooks ERP · Net4Courier · Gulftrucks · Gulffreights
Schools, colleges, institutes and corporate trainers running admissions to exams on one platform.
LearnersMate
Jobs, technicians, parts and maintenance contracts — from the first call to a clean invoice.
Truebooks HVAC · Truebooks ERP
Stores, tills and online orders on one stock and one ledger.
Truebooks ERP
BOQ, progress billing, subcontractors and true job costing across every site.
Truebooks ERP
Consultants, agencies and accounting firms — time, projects, billing and clients.
Truebooks ERP · Middle East Accounting · Trueplanr
Beyond products
Before the platforms, there was custom software. We still design, build, host and support line-of-business systems for companies with workflows no off-the-shelf product fits.
Line-of-business systems built around how you actually work — from requirement analysis to go-live.
Data migration, configuration, training and go-live support for Truebooks ERP.
iOS and Android apps for field teams, drivers, students and customers.
Put AI to work inside your existing systems — reconciliation, document capture, assistants.
We host, monitor, back up and patch the systems we build — on Azure, in-region.
Annual support contracts with clear response times and a named team.
Customers
From courier networks with over a hundred couriers on the road to shipping lines, traders and schools.
Highway Express · Net4Courier · since 2011
Booking to POD on Net4Courier, with 110 couriers running pickups and deliveries on the Skylark mobile app: live status, photo POD and COD collected at the door.
110
Couriers on the Skylark app
Routeco · Truebooks ERP · since 2026
Routeco runs the Truebooks ERP Logistics edition with unlimited customisation, so screens, workflows and reports fit its operation, and AI features that read documents, flag exceptions and answer questions in plain language.
Unlimited
Customisation, plus AI built in
MSF Shipping · Truebooks ERP · since 2022
MSF runs its Dubai to Saudi Arabia transport on Truebooks ERP: every trip, border crossing and customs document tracked in one system, with costing and invoicing straight from the job.
UAE → KSA
Cross-border moves tracked end to end
ISO 9001:2015
Certified quality management through Malusoft India.
In-region hosting
Platforms run on Azure in the UAE and India.
UAE compliant
VAT, WPS and e-invoicing built in, not bolted on.
In their words
“We have run our shipping operations on Truebooks since 2006. Bills of lading, bills of entry, customs details and delivery advice all come out of one system, and the team has grown with the software instead of working around it.”
Mr. Snehal
Opal Shipping · Truebooks ERP · since 2006
“Truebooks has handled our shipping jobs and accounts since 2013. Every job is costed, every document is in one place, and when we need a change the team understands shipping and delivers.”
Mr. Vinod
Octagon Shipping · Truebooks ERP · since 2013
“Nice Express has worked with Truebooks since 2005. Our import shipments now download straight from our China operations server into Net4Courier through an API, and our 20 couriers deliver them on the Skylark app.”
Mr. Hanish
Nice Express · Net4Courier · since 2005
“We chose Truebooks ERP because it could be shaped around how Routeco works, not the other way round. The customisation has no limits, and the AI features already save our team time every day.”
Mr. Arun Vasudevan
Routeco · Truebooks ERP · since 2026
Insights
Book a 30-minute call with our team in Dubai or Bangalore. We'll show you the right platform — or scope the system you need built.
